What Is A/B Testing?
A/B Testing comes from web analytics, where it is a specific method of testing a variable in two conditional states, A and B. Often, it's repeated with different items of comparison, to gain a broader perspective about how alternatives work in relation to each other. A/B testing is often used within learning management systems.
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About eThink
eThink is an eLearning provider that offers fully-managed learning management solutions for open-source Moodle™ and Totara Learn. eThink provides a dynamic and customizable LMS solution that makes meeting eLearning goals easy.